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JSM+ Communications has created a humorous campaign touting Canon Software Publishing’s three new software titles. Billings are $1-2 million.
The print component of the campaign broke last week in The Wall Street Journal. Three new ads support WebRecord Research Pro, OfficeReady and Design Essentials Business Image. Web site banners are also part of the effort.
The ad for Research Pro shows the program’s box cover, along with the headline, “The most exciting thing to hit research since the Dewey Decimal System.”
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