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NEW YORK JPMorgan Chase this week breaks a national campaign designed to relaunch Chase, its consumer brand, even as the financial firm rebrands its regional Bank One locations.
The effort, via independent shop mcgarrybowen in New York, includes TV, print and Internet executions tagged “Your choice, your Chase.” The client spent $205 million overall on ads last year, per Nielsen Monitor-Plus, but did not disclose spending for this effort.
One spot, played out to the song “Wind Beneath My Wings,” shows a young woman preparing for her wedding day.
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