JPMorgan Chase Media Review on Hold

Expected to resume in Q1

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

So whatever happened to that $400 million JPMorgan Chase media review?

Last spring, the financial giant reached out to media networks to handle all of its media planning and buying, currently handled by Zenith Media. Now it looks like the search is on hold until early next year and the Publicis Groupe unit continues to handle the business, at least until then.

The delay is occurring because Chase has been unable to build internal consensus, sources said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in