J.P. Morgan Media in Review

By Cristina Merrill





NEW YORK–J. P. Morgan & Co. intends to hire an agency or a buying service to handle its estimated $10-12 million media buying account.





George Shakespear, a vice president responsible for the New York-based banking concern’s corporate advertising, confirmed that a search is under way.





‘We are looking for alternatives for media buying,’ he said. He declined to give any further details.





Citigate Albert Frank, which has been producing and placing J.P.





Morgan’s transactional announcements for over 90 years and buying its media for a couple of years, will continue to buy the media until a new agency is found, sources said.