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NEW YORK J.P. Morgan Chase & Co. is reaching out to agencies for its consumer account. The move comes months before the banking titan is expected to acquire Bank One, sources said.
Sources have said the RFI, distributed on Monday, is unclear about the scope of the assignment. Duties may include all advertising for the merged entity, or simply an assignment that will focus on aiding the transition from Bank One to Chase.
Bank One’s creative agency is Gardner Nelson & Partners, a New York independent, which works with Aegis’ Carat on media.
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