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CHICAGO–Michael Jordan, absent from Gatorade’s TV lineup for three years, returns on New Year’s Day with a spot that uses digital technology to show him in three phases of his career.
The commercial from Element 79 Partners here shows Jordan being challenged to a game of one-on-one by himself circa 1987 when he was still with the Chicago Bulls. At the end of the spot, Jordan as a University of North Carolina player attempts to join the game.
The
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