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Overall Billings Growth: Up 5.7% to $370 million: (grade C)
Clients Lost: Morse, Midlantic: (grade A-)
New Clients: Ciba Geigy, Dreyfus, Bell Atlantic: (grade C)
Growth From Current Clients: Up 1.5% or $5.5 million: (grade B-)
Creativity: Creative is geared around selling product, not fancy footwork, and it shows: (grade C+)
Management Savvy: Hiring Hank Seiden paid dividends, roughly $25 million in Ciba billings: (grade B)
Teacher’s Comments: Agency has proven it’s one of the best at packaged goods advertising but still has yet to land that elusive car account.
Overall Grade: B-
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