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Jordan Brand is out with one of the most evocative sports ads of the summer, a nostalgic two-minute film from agency Los York (and director Dexton Deboree) that celebrates the playground basketball court as the coming-of-age place, socially and in sport, for so many kids.
Jordan spokesman Blake Griffin narrates and stars in the film, which also features rapper Fabolous and his son. Griffin delivers a monologue that reflects on the playground’s central role in defining one’s youth and self-identity—both when he was growing up, and for kids today.
That dual time frame is evident throughout the film in the way it was shot and styled.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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