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NEW YORK Much-anticipated Internet TV platform Joost will launch with over 30 advertisers on board, including Hewlett-Packard, Intel, Coca-Cola and Nike.
The initial three-month commitments will be used to test ad models for the service when it launches in the coming weeks, said Brad Elders, svp, advertising at Joost. The service, created by Kazaa and Skype founder Niklas Zennstrom and Janus Friis, has already signed several content deals with Viacom, National Geographic, CBS, Warner Music Group as well as niche providers.
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