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In Steve Williams’ first hire since joining Maxus as North American CEO in June, he has named Jonathan Adams as chief digital officer for the region.
Adams joins the GroupM agency from iCrossing, where he was svp and head of North American media. Adams’ appointment follows Maxus’ win of NBCUniversal’s digital business in July, an account that spent more than $92 million in digital media last year, according to Kantar Media.
The last top digital executive at Maxus was Brian Leder, who was a senior partner, digital director for North America and left in January.
Williams, who previously worked as New York president at Omnicom Group's PHD, has spent the last few months getting the lay of the land at Maxus.
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