Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS-Creepy and disturbing as usual, artwork by Ed “Big Daddy” Roth is the centerpiece of a new $1 million-plus branding campaign for Arlington, Texas-based Berryman Products via Joiner Rowland Serio in Dallas.
In the tradition of Roth’s famous “Rat Fink” character of the early 1960s, the pioneer of the custom-car scene from California has created the “Chem Tooler,” a hot-rodding cartoon caricature who will appear in advertising and in-store displays for Berryman Products’ flagship “B-12 Chemtool” gas treatment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in