Johnsonville Taps C-K

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BOSTON Independent Cramer-Krasselt has added creative chores on Johnsonville Sausage following a review, the agency said today.

C-K’s Milwaukee office will handle the assignment, which moves over from Preston Kelly in Minneapolis. Media chores, not part of the review, remain at Interpublic’s Campbell Mithun in Minneapolis.

The client spent about $15 million on ads through the first seven months of 2008 after spending $20 million-plus during 2007, per Nielsen Monitor-Plus.

Tom Wolff, CMO at Johnsonville, said C-K’s creative and consumer insights won out during the pitch.

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