Johnson Promotes Safe Driving

Rick Johnson & Co.’s mission is to curtail risky driving in its latest work for the New Mexico State Highway and Transportation Department’s Traffic Safety Bureau.

Three 30-second television spots feature a driver’s education teacher who instructs his pupils to tailgate, apply makeup while tuning the radio, and act in other potentially dangerous ways. “We don’t use the turn signal—it’s nobody’s business where you’re going,” he says.

All the spots—two in English and one in Spanish—close with a voiceover that says, “You didn’t learn to drive this way, so why do you drive this way?” and “If you don’t stop driving dangerously, we’ll stop you.”