Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A new campaign from the Johnson Group for Cricket Communications marks a shift in creative strategy for the wireless provider. In two 30-second television spots, the Chattanooga, Tenn., shop is telling consumers to ditch their landline telephones.
Both the agency and the client wanted Cricket to be among the first telecom advertisers to talk about replacing the familiar home telephone, said Johnson executive creative director Mike Fazende.
“Given that the wireless market is not expanding, we’ve got to think of who we can take share away from,” Fazende said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in