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In a significant shift, Johnson & Johnson’s U.S. media buying business is leaving a unit that Interpublic Group created for J&J seven years ago.
Omnicom Group’s OMD is inheriting the assignment from J3, a unit of Interpublic’s UM. That said, J3 continues to handle media planning, according to sources. J&J spent $1.01 billion on media in 2013, up from $836 million in 2012, according to Kantar Media.
In confirming the shift a J&J representative said, “Johnson & Johnson has many agency partnerships globally and from time to time, we make business decisions to adjust those partnerships.
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