Johnson Group Lands Brach's Branding Job

ATLANTA Brach’s Confections has hired The Johnson Group without a review to create a branding campaign, the agency said.

Shop president Joe Johnson said he developed a relationship with the Woodbridge, Ill., confectioner last year when he was asked to conduct a research project for Fruit Rippers. A delay in that product’s launch has led the client to focus marketing efforts on its nearly century-old brand, Johnson said.

As a result, the Chattanooga, Tenn., agency has been assigned creative duties for a television and outdoor campaign for test markets in Baltimore, Des Moines, Iowa, and Kansas City, Mo.