Johnny Depp Delights Disneyland Goers as the Mad Hatter on This Magical Live Billboard

Interactive stunt for Through the Looking Glass gives fans a thrill

Livestreaming is all the rage for brands, and Disney has unleashed one of the best live stunts yet, getting Johnny Depp to interact with fans as the Mad Hatter on a livestreamed billboard at Disneyland.

The shenanigans start off subtly enough, with the actor, being filmed in a remote location, doing little more than blinking mischievously. But soon he's fully interacting with the fans—whom he can see in real time by watching footage from a hidden camera.

"Ouch!" he cries when one woman leans against the board. He tells one little girl, "You have a wonderful cranium," and then has all the gawkers hop up and down.

It's a nicely multi-brand effort from Disney—taking place in the Anaheim, Calif., park and promoting the Disney film Through the Looking Glass, which is a sequel to 2010's Alice in Wonderland. The movie opens at the end of this month.