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Livestreaming is all the rage for brands, and Disney has unleashed one of the best live stunts yet, getting Johnny Depp to interact with fans as the Mad Hatter on a livestreamed billboard at Disneyland.
The shenanigans start off subtly enough, with the actor, being filmed in a remote location, doing little more than blinking mischievously. But soon he's fully interacting with the fans—whom he can see in real time by watching footage from a hidden camera.
"Ouch!" he cries when one woman leans against the board.
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