Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Johnnie Walker teams with rock band Gomez for the latest manifestation of the brand’s “Keep Walking” philosophy.
Gomez, which has struggled with its share of ups (winning the Mercury Award in 1998) and downs (being dropped from its label in 2004), “epitomizes what Johnnie Walker is all about,” said Kevin Roddy, executive creative director at Bartle Bogle Hegarty.
As a tribute to the band’s persistence, the agency last week launched a microsite, www.toastgomez.com, to coincide with the release of the group’s latest album.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in