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BEVERLY HILLS, CALIF. Campaigns for everything from football teams to cat food won AdweekMedia’s Buzz Awards here at the Next Big Idea Conference on Tuesday.
John St. Advertising won the guerrilla marketing prize for a campaign for War Child Canada, dedicated to driving awareness of adolescent combatants in some countries via a fictitious army training camp for Western kids.
The best Internet marketing prize went to Equity Marketing and MDC Partners’ Crispin Porter + Bogusky for their Burger King promotion for The Simpsons Movie.
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