John "Jock" Elliott

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John “Jock” Elliott

Everyone loves Christmas. But for Jock Elliott Jr., chairman emeritus of Ogilvy & Mather, the holiday has become more of a study than a celebration. “People think of Christmas as a traditional event, but all the traditions of our modern Christmas—Christmas trees, Christmas cards, presents—were all invented in a 25-year period from 1823 to 1848. Before that, the Christmas we know didn’t exist,” says the 79-year-old former copywriter, who is penning a book about the day.

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