John Hancock Reintroduces Its Brand to Consumers

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NEW YORK John Hancock Financial Services this week launched an ad campaign to alert consumers that the company is capable of doing more than just selling insurance.

The new campaign, called “Cursor,” is centered on three TV spots that show family members, friends and businesspeople discussing important financial issues. The name of the campaign stems from the fact that technology has become a major channel of communication for consumers, whether it’s text messaging, instant messaging or e-mailing.

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