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Joe Isuzu is a truth teller of sorts in a new campaign from Goodby, Silverstein & Partners, uncovering and satirizing the clichés of car ads. Spending on the effort is $25 million, sources said.
In two new spots, Joe hawks Isuzu’s sport utility vehicles. Both ads look like any generic car ads—until Joe’s familiar smile appears onscreen.
One shows the Isuzu Rodeo SUV tearing down a mountain pass, covered with mud, music blaring—a scene reminiscent of Nissan Xterra and Toyota 4Runner ads.
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