Jockey is Close to Naming Media Buying Shop





KENOSHA, WIS. – Jockey Intl. here narrowed a review for a firm to handle its $10-million media buying down to two undisclosed media buying firms, the company said last week. The review was narrowed from five and is expected to be completed during the next few weeks. Fairman, Schmidt & Cappelli handles creative.
Copyright Adweek L.P. (1993)