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Jordan McGrath Case & Partners launches a TV campaign for Quilted Bounty paper towels today, a result in part of Procter & Gamble’s desire for improved creative via its “agency renewal project.”
The three-spot effort airs on network, spot, cable and syndicated TV. One ad, featuring a father and son, eschews the side-by-side product demonstrations typical of the category.
As the man and his little boy lounge on a living room sofa, the child mimics him, crossing one leg over the other, stretching his arms and scratching his head.

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