J&J's Perkins to holding companies: Go private

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By Brian Morrissey

The ad-agency business faces many challenges in times of constrained spending and with their role as strategic partners with clients called into question. Many in the industry have their opinions for how to fix this, but it was doubly interesting to hear the prescription of a top client. Brian Perkins, vp of corporate affairs at Johnson & Johnson, was asked at a seminar here in Cannes what he'd do if he were in fellow panelist Michael Roth's shoes as the head of Interpublic Group.

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