Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Jimmy Siegel evP/executive creative
director, BBDO
Given that the economy is going a little soft, things will be a little leaner and meaner. There will be a premium on ideas, as there should be, but isn’t always. There will be less fluff. It will be more important than ever to have a strong brand message, even in things like promotional spots.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in