Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO–Jimmy Dean Foods selected Leo Burnett USA, in Chicago, to handle its $10 million creative business after a review of undisclosed contenders.
The account was at Berry-Brown Advertising in Dallas but went into review after that shop folded late last year.
The review consisted of roster shops from Jimmy Dean parent Sara Lee. Burnett handles Sara Lee’s Ball Park Franks. Starcom USA handles Sara Lee’s consolidated media duties.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in