Young & Rubicam has reestablished the role of New York president and filled it from within.
Jim Radosevic, a global creative director on Dell and Xerox, is taking the position, even while retaining his creative responsibilties on those key accounts. He becomes part of a New York management team that includes chief creative officer Jim Elliott and Hope Cowan, the North American chief strategy officer who also heads strategic planning in New York.
The office's last president (and CEO) was Tom Sebok, who held the role from July 2011 until February 2012, when he gave way to then North American CEO Carter Murray. Murray left the WPP Group agency last year to become global CEO of Interpublic Group's Draftfcb.
With Radosevic's appointment, Sean Howard, who since 2012 has focused on day-to-day operations as New York general manager, is shifting to North American chief operating officer, a new position. As such, he becomes a key lieutenant to North American CEO Matt Anthony.
Radosevic—like Anthony—came to Y&R via sister digital shop VML. He joined VML in 2006 and helped lead and expand its New York office as managing director and cd before shifting Y&R in April 2011. The new president is also an entrepreneur of sorts, having started his own commercial production company in the 1990s. In fact, he first met Anthony when directing three TV ads for VML in 1998.
As Anthony put it, "Jim is a creative guy but has a real business acumen."
He's also a familiar face within the halls of Y&R and not just with staffers who work on Dell and Xerox. For Anthony, that was a key reason to fill a crucial role with an insider and one who's well-liked at that.
Anthony unveiled the moves internally during a late afternoon staff meeting at Y&R's headquarters near Columbus Circle.