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CHICAGO Beam Global Spirits & Wine has named Wrigley executive Rory Finlay svp, chief marketing officer.
In his new post, Finlay will oversee global marketing strategies for the Deerfield, Ill., company’s portfolio of spirits, including Jim Beam, Canadian Club, Courvoisier, Sauza tequila and Maker’s Mark bourbon. He will report to company president and CEO Tom Flocco.
Beam spent $20 million on U.S. advertising alone in 2005, and $12 million through the first 10 months of 2006, according to Nielsen Monitor-Plus.
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