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DALLAS Jim Beam has begun issuing requests for proposals regarding its Hispanic advertising duties, a client representative confirmed.
“We are conducting an agency review for our Hispanic marketing efforts,” said client representative Stephanie Moritz. “We’re looking at small to midsize [agencies] to build our brand.”
Moritz said the company is contacting more than a dozen agencies, which are mostly located east of the Mississippi. She said the client plans to wrap up the review by the spring.
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