Jiffy Lube Taps MMB

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“Who the hell are these guys?”

McCarthy Mambro Bertino president Joe McCarthy said that is the question his fledgling agency had to overcome last week to win Houston-based Jiffy Lube’s $18 million advertising account.

The Boston agency, participating in its first competitive pitch, upended FCB of New York in the final round. It also outlasted Publicis & Hal Riney of San Francisco and Tracy-Locke Partnership in Dallas, which fell in the semifinals. The incumbent, The Richard Group in Dallas, did not participate.

“This is a big win.





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