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By Nora FitzGerald
WASHINGTON, D.C.–Richardson, Myers & Donofrio has been awarded the Jiffy Lube Baltimore Co-op advertising business, which had formerly been at Gray, Kirk Vansant in Baltimore.
Sources pegged the annual advertising budget at more than $1 million.
The automotive service business followed Richardson, Myers & Donofrio senior vice president Beth Guthrie from Gray, Kirk Vansant, she acknowledged. Guthrie joined the staff of Baltimore-based RM&D last December.
‘I’ve been working on the (Jiffy Lube advertising) business for at least 10 years,’ she said.
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