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Spending time in an airport can be a stressful, frustrating ordeal, especially if the airport is dirty or poorly designed. John F. Kennedy International Airport's Terminal 4 is adding a much-needed breath of fresh air to the airport experience by launching a rebranding and redesign project with branding firm Base Design.
JFKIAT, which manages Terminal 4, started the project two years ago to develop a more iconic and functional visual identity that's designed to appeal to execs from the 32 airlines that fly into Terminal 4, air travelers and airport employees.
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