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NEW YORK Recognizing consumers’ frustrations with many frequent flier programs, JetBlue is beefing up its TrueBlue loyalty program this fall. Instead of rewarding consumers with points according to the length of their flight, it will shift to a points-per-dollar-spent model.
Beginning Sept. 28, all customers will earn three points per dollar spent and six points per dollar for flights purchased at Jetblue.com. JetBlue Card from American Express holders are already entitled to this benefit.
TrueBlue’s point redemption opportunities will also receive a substantial makeover.
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