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Marketers have mostly stayed quiet about the public bailout of financial institutions and auto companies, but low-cost airline JetBlue is broaching the subject, albeit comically, in a new campaign.

The effort, breaking next week in The New York Times and The Wall Street Journal, are putatively aimed at former high-flyers who are humbled by current economic conditions. “A message to all hedge fund managers, big investment bankers, moguls, tycoons . . . ” reads one ad, which lists several other variations of big shots who “might be rethinking that next trip on a private jet.”

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