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JetBlue Airways has awarded creative and media duties on its ad account to Mullen after a review, the airline has confirmed.
Four other agencies competed for the business, according to JetBlue, which did not name them. Several weeks ago, client executives narrowed the field to Omnicom Group’s Goodby, Silverstein & Partners in San Francisco and Interpublic Group’s Mullen in Boston before selecting Mullen, sources said.
Major media spending on the brand totaled $9 million last year, down from $20 million in 2008, according to Nielsen.
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