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JetBlue Airways ultimately is seeking “brand, buzz and bookings” in its search for an agency or agencies to handle creative and media duties on its advertising account, according to an request for information that the airline issued to interested shops.
“This means everything from selling flights to driving awareness and stealing share in key markets to launching new products and services to building the success of existing ones,” the RFI states.
Furthermore, the 10-year-old carrier is looking to build on its claim of being an “industry innovator.”
“We know that we must evolve our business and our product while staying true to our vision,” the RFI asserts.
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