JetBlue Nears Decision in Interactive Review

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NEW YORK JetBlue Airways is in the final stages of a review that will determine which interactive shop will redesign its Web site, sources said.

The two finalists, Merkley Newman Harty Interactive and Sapient, recently presented creative and strategic ideas to the discount airline, sources said.

The initial field of contenders included New York shops Organic, Accenture, Avenue A, Antennae Design, Abstract Edge, Blast Radius and possible others, sources said. The budget for the assignment was undisclosed.

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