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NEW YORK TBWA\Chiat\Day this weekend launched a new campaign for Sony’s PlayStation Portable that emphasizes the recent price cut on the videogame system.
The first of seven spots focuses on an overly enthusiastic passenger on an airplane who covets his neighbor’s PSP. As the PSP owner plays his game, his neighbor seems to almost play along, yelling out encouragements and timely advice such as use the “cluster bomb, cluster bomb!”
Other spots focus on the neighbor’s attempts to listen to the other man’s music, watch his movies and suggestions of cheat codes he should use.
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