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ATLANTA Everyday people get in touch with their inner athlete in Huey/Paprocki’s latest advertising for Russell Corp.’s Jerzees brand.
The Atlanta shop’s “Made to play” campaign includes print, out-of-home and radio spots, sources said. Three print executions will run nationally in markets such as Atlanta, Dallas, Denver and Minneapolis.
“Bullrider” features a father playing with his young son. A shadow on the wall portrays the two as a bull and matador. In “Cyclists,” a mother and son ride along as a shadow shows professional bicyclists outfitted accordingly.
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