Jerry Cronin On The Spot

You won’t catch Jerry Cronin, partner and co-creative director of MMB, eating at McDonald’s. After two years of project work for Subway, the Boston independent was awarded the $300 million account in July. Cronin, 47, began as a writer at Quinn & Johnson, Boston, and spent 12 years at Wieden + Kennedy, where he created award-winning ads for ESPN (“This is SportsCenter”), Nike (“Meat”) and Miller (“High Life man”). Now Cronin, who joined the 4-year-old shop in February after a few years in Atlanta, is working to create “a defining campaign” for the chain-—and the agency.