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Separate pitches for flagship line, Frieda could free up shops
Only a handful of New York shops with at least $250 million in billings are completely unconflicted and fit the current guidelines for Andrew Jergens Co.’s $95 million creative and media review.
So, to give itself options, sources said the Cincinnati client may allow agencies to pitch the estimated $75 million Jergens skin-care and personal-care business separately from the $20 million John Frieda hair-care account. Andrew Jergens is owned by Tokyo-based Kao Corp.
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