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The Andrew Jergens Co. is close to hiring a search consultant, sources said, signaling a potential review of the account now at Interpublic Group’s Lowe.
Cincinnati-based Jergens spent $75 million in U.S. media in 2002, according to TNS Media Intelligence/CMR. But sources said the $20 million account of Jergens’ sister company, John Frieda Professional Hair Care, which is also handled by Lowe, could become part of the consultant’s assignment as well. (Kao Corp. in Tokyo is the parent of both Jergens and Frieda.)
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