Jens Bang Gets Top Position At Cone, Named A Partner

Buoyed by 45 percent growth last year and the addition of such clients as Dunkin’ Donuts, Gillette and Swiss Army Brands, Cone Communications has announced the promotion of Jens Bang to president, chief operating officer and partner.
Bang joined the Boston-based shop more than a year ago as executive vice president and chief marketing officer. His professional relationship with the agency dates back to the 1980s, when he retained Cone while working at Timberland and later at Rockport.
Founded 18 years ago by the tenacious Carol Cone, the high-flying public relations agency has carved out a unique reputation for developing cause-related marketing programs, most recently helping Dallas-based Kimberly-Clark build 39 playgrounds across the country.
Bang’s challenge is to maintain that reputation while helping the agency round out its capabilities as a means to recruit clients and employees. Recruitment is a particular challenge in the Boston market because the majority of public relations shops specialize in providing counsel to companies in the high-technology arena.
Raising its profile to attract talent also means softening the effect that Cone’s hard-driving personal style has on employees. When asked about her relationship with staffers, Cone last week referred to herself as “high energy” and “still passionate” about her business, while acknowledging that she is working on what she called “communicating expectations” to employees. Nonetheless, “I still have a sense of urgency.” As for her partnership with Bang, she said, “I think we balance each other well.”
That sense of urgency stems from clients demanding “the quick fix.” Noting that the Rockport walking program was developed over many months, clients today want programs developed and in the first stages of execution within 60 days, she said.