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LOS ANGELES Jenny Craig has selected WPP Group’s Y&R in Irvine, Calif., to handle creative chores on its estimated $60 million ad account following a review, the client has confirmed.
The client concluded final pitches two weeks ago. The other finalists were Omnicom Group’s DDB in San Francisco (with Venice, Calif.), independent Butler, Shine, Stern in Sausalito, Calif., and Publicis & Hal Riney in San Francisco.
Blank and Associates, a consulting firm in Laguna Niguel, Calif., helped guide the search.
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