Jeff Benjamin On The Spot

Benjamin, interactive creative director at Crispin Porter + Bogusky, has had a charmed career. After majoring in “everything” at the University of Connecticut, the 29-year-old dropped out to take a job at Modem Media’s Connecticut office. After three years at the i-shop, Benjamin joined Goodby, Silverstein & Partners in San Francisco, working on Hewlett-Packard and other accounts. Since jumping to CP+B in 2003 to start the Miami shop’s interactive department, his Web efforts have included, most notably, Burger King’s Subservient Chicken, as well as work for Virgin and Mini. Q: How do you compare CP+B and Goodby?

A:What’s your philosophy of interactive?



Where do you see interactive advertising five years down the road?

each other. I really think the future of inter

What would you be doing if you weren’t in advertising?

What work are you most proud of?

toward it immediately, immediately have funand proud. Then to see it in culture and onthen to tell her I did that—that’s really cool.



What other interactive work do you like?

What do you think is the most disappointing creative trend?

What’s the dumbest business decision you ever made?

once while I



What’s your dream assignment?

Deep ImpactName one person you’re dying to work with.



Give me three words to describe yourself.