Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Calling all William Hung wannabes: Jeep wants to tap your inner vocalist with a karaoke Web site promoting its new SUV for drivers under 30.
Starting today, visitors to jeepcompasskaraoke.com can create an avatar (a 3D graphic persona) and choose from three songs to sing. The site displays the lyrics on screen, while the user sings into a computer mic or the phone using a 1-800 number. The voice file is uploaded and synced with the avatar’s lips, belting out Madonna’s “Borderline,” “Hey Mickey” by Toni Basil or “I Ran” by Flock of Seagulls.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in