Jeep-Branded Carrier Hits Babies 'R' Us

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Jeep Juvenile Products licensee Kolcraft will launch the Jeep 2-in-1 Carrier with in-store demos at 330 Babies “R” Us retail locations on April 18. The events give the automotive-inspired brand a chance to demo the new carriers to shoppers and showcase the entire juvenile licensing program with a bigger footprint at stores.  

The promotion will be communicated through direct mail, email blasts and in-store signage. The April Babies “R” Us catalog featuring the Jeep 2-in-1, along with a 10% off coupon, will be mailed to one million prenatal parents.

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