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BOSTON Jager Di Paola Kemp Design is readying its fall print campaign for longtime client Burton Snowboards.
The work consists of a series of intensely visual print ads, the common theme among them being the Burton logo. One ad shows a pair of black boots against a stark white background, surrounded by a pile of $100 bills, which promotes a new binding technology.
Another execution shows a pair of snowboarders on top of a mountain. “Enjoy the ride” is the headline.
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