Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS JC Penney will launch its spring ad campaign with six new commercials from the Chicago office of DDB Worldwide that begin airing on the Feb. 27 broadcast of the Academy Awards.
In its fourth year of using the awards show to launch its spring lineup of fashions and home furnishings, the Plano, Texas-based retailer is targeting female viewers, said CMO Mike Boylson.
“Our goal is to strengthen the emotional connection between JC Penney and the customer,” Boylson said.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in